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Social media coaching for companies with their own team

The colleague who runs social media at the company

More results from social media. With your own team.

You already have the people. We help them use social media more smartly, more consistently and with more confidence.

Every week, an experienced marketer reviews the strategy, content and results with them. Your colleague stays in charge and has a sparring partner at their side.


Paula Jamie Bos, social media strategist at Onwijs Mooie Dingen
Paula Jamie Bos, your social media strategist

Does your team run social media in-house, with room for more results?

Social media can look simple. Write a post, make an image and press ‘publish’.

And with AI, that is faster than ever.

Good marketing takes more than speed. It takes sharp choices, a recognisable story, and content that fits your organisation and the people you want to reach.

That is where we help.

Your team keeps the work. We add knowledge, direction and feedback.

Sound familiar?

You think up, write, schedule and measure everything on your own. It works, and still you miss a second pair of eyes: is this post right, is this the right order, what would you do? A fixed weekly session with a coach gives you that, plus backing towards the rest of the company.

Fast content is not yet good marketing. What speed lacks is craftsmanship: who you write for, why this topic, what comes first. Once your strategy is in the writing tool and a professional reviews it weekly, fast becomes good.

Your team posts faithfully and the return stays low. That is rarely the effort and often the direction. With a strategy, a weekly coach and the numbers on the table, the same effort delivers more, and the person who already knows the company stays in the role.

When your colleague runs the day-to-day work, coaching is the logical step. You give direction, feedback and room to grow. The knowledge stays in your team, and your colleague has a coach at their side.


What it delivers

Monique Kaelen

'I sold a rotary milking parlour straight after a post. That is a 4000% ROI'

Monique Kaelen, Kaelen | Milking and Agritechnology
Anco Vink

'Within three months, a great project came in through my social media!'

Anco Vink, DGLKS | consultancy, delivery & architecture

How we get more out of your in-house team. 

Your team knows the company. We know how to turn that knowledge into social media that delivers results.

We look at your organisation, audience, goals and current social media approach. What already works, where the opportunities are, and which choices make you more visible.

Once a week, you have a fixed coaching session with an experienced marketer. We discuss the content calendar, posts, design, profiles and results. Current questions and new ideas go straight on the table.

Your team stays in charge. We give direction, feedback and new ideas, and adjust based on results. The content improves, and so does the team behind it.

Where we help

During the programme, we review among other things:

  • the social media strategy;
  • building a realistic content calendar;
  • finding relevant topics;
  • writing and sharpening posts;
  • the design of posts;
  • setting up and improving profiles;
  • reading and using analytics;
  • using AI while keeping your own story.

You also receive an AI writing tool configured around your organisation’s strategy and tone of voice.

AI helps you write a good first draft faster. Our coaching adds the attention, choices and marketing craftsmanship that make that draft strong.

Frequently asked questions

No. Your own colleague stays responsible for the work. We think along, give feedback and help make better choices.

No. The programme is about development and collaboration. Your colleague gets an experienced professional alongside to spar with, ask questions and build new skills.

AI writes text fast, but it does not know your organisation, audience and marketing goals by itself. So we set up the writing tool for your strategy and teach your team to use AI well. Speed and craftsmanship.

No. If there is a strategy, we build on it and improve it. If the direction is still open, we help sharpen it.