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Visual identityA visual identity people recognise before they read your name.
Three designers, three directions side by side. You choose with your team.
Where you stand
Your brand story is in place. Now it needs a look that everyone feels at a glance.
Three designers each create a direction independently. You choose from three real alternatives, not from one proposal.
Resistance is just as valuable as enthusiasm.
Three style sketches, made independently
Each designer makes their own sketch: your brand on real materials, before anything is printed. Below are the three for Zpot.
How it works, step by step
- 1
Three designers, three directions
Independently, each starting from your brand story.
- 2
You choose with your team
You see three real alternatives as they work in practice, and you choose one together with your team.
- 3
We develop your identity
Logo, colour, typography and imagery, in three rounds of feedback.
Your part as director: one presentation with your team, one decision and three rounds of feedback. We prepare everything and keep the schedule.
What you get
Logo, colours, typography, imagery and examples on your own materials. Everything captured in a brand book.
