Two words that carry the brand: Kom verder

Dormakaba makes doors, locks and access systems. The company had a strong name, but was looking for a position that sets it apart in the market.

In a strategy session and interviews with customers, we found the core: Dormakaba makes a complex world comfortable. Access that simply works, often invisibly.

From that came the slogan Kom verder, Dutch for “come on in”. It is literally what the products do: you walk in without a threshold. And it is the hospitality you feel as soon as you talk to the people at Dormakaba.