Peblar
Global brand launch of a reliable charging station
Prodrive has been developing the market’s most innovative and reliable white label charging station for electric cars for 10 years. To sell it under its own name worldwide, Peblar needed help in developing a brand identity for the launch of their innovative charging station.
- Client
- Prodrive
- Sector
- High-tech industry
- Services
- Market research, brand strategy, name, brand concept, visual identity, brand book
Our first step was to develop a unique name for the product which would be suitable for international use. We then translated the insights from our brand research into Peblar's brand concept. We developed a positioning, created a slogan and a descriptor that reflect Peblar's characteristics. These elements together with the visual identity were presented to Peblar's internal marketing team, bundled in a brand book. This enabled them to translate the brand into marketing resources consistently.
'I am a very rational business developer. I simply see euros and opportunities. When I compare the investment to the revenue, I think, okay, no-brainer.'
'A partnership where creativity and strategy go hand in hand. Frans and his team understood our concerns about capacity and guided us perfectly in developing a strong and unique brand.'
'The attention you gave to people’s suggestions was an eye-opener'
'I am a very rational business developer. I simply see euros and opportunities. When I compare the investment to the revenue, I think, okay, no-brainer.'