GoMental | brand buidling

We immersed ourselves in self-determination theory and the founders' vision. From that emerged a brand name that's bold, contemporary, and just a little unconventional.

The logo combines the shape of a brain with a thought bubble, a symbol of both self reflection and making your thoughts easier to talk about.

The result? A brand that energises people and inspires action. With the tagline "Take Charge" and a vibrant colour palette, GoMental challenges the stigma surrounding mental wellbeing.

The result is a complete brand identity that resonates with both clients and healthcare insurers—approachable, professional, and impossible to ignore.