Smart2prefab
Quirky start-up in a conservative industry
Smart2Prefab is a pioneer in the production of smart prefabricated wet and technical units for homes. The founders faced the challenge of positioning the start-up as an innovator in a market under pressure. They wanted to stand out and highlight their commitment to accelerating the production of affordable, liveable and sustainable homes in the Netherlands.
- Client
- VORM
- Sector
- Prefab housebuilding
- Services
- Market research, brand strategy, brand concept, visual identity, brand book.
We created both a brand concept and a visual identity for Smart2Prefab. This visual identity included a logo, colour palette, style elements and typography that reflected the company's innovative and sustainable approach.
The result of our work was a comprehensive brand book that captured Smart2Prefab's new brand identity. This brand book served as a guide for the company to present their brand in a consistent and effective way to their stakeholders.
'It's incredible how you consistently manage to surprise us with truly excellent ideas.'