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Symbioliving
It can be done
Van der Hulst Bouwbedrijf has been building for the future with passion for more than 60 years. For their new range of concept homes, they needed a brand that reflected their innovative approach and straightforward way of building.
Van der Hulst developed a revolutionary housing concept: high-quality, sustainable homes that are weatherproof within just three days. With an online configurator that lets buyers design their ideal home, they set out to stand apart in a market crowded with greenwashing and empty promises.
The challenge was clear: how do you position yourself as the honest, dependable choice in a complex and often confusing construction market?
We began with an in-depth brand strategy session to uncover what truly sets Van der Hulst apart. What makes them different? While others focus on limitations, Van der Hulst is constantly exploring what's possible. They only promise what they can deliver—and then go one step further.
Through workshops and conversations with the team, we identified three core values: decisive, innovative, and honest and collaborative. Together, these values became the foundation of a brand that perfectly reflects Van der Hulst's mindset and ambition.
The result was Symbioliving—a name that represents the harmony between people, nature, and innovation. Paired with the bold tagline "It can be done," the brand challenges the status quo and promises what others don't dare to.
