Be More You
Reaching the right target group with a new identity
Be More You has developed a leadership development methodology combining coaching with neurotechnology. Measuring brain activity and targeted training of the brain makes it possible to break behavioural patterns very rapidly. A two-day session results in you experiencing more calm and more awareness of your surroundings. You are more connected to other people and better able to deal with the complexities of everyday life. You experience more pleasure, less stress, more happiness and more success in achieving your personal goals.
But how do you convince the market of that result when the methodology is unfamiliar and sounds a bit spooky? That was our challenge when we started working for Be More You.
- Client
- Be More You
- Sector
- Coaching
- Services
- Market research, brand strategy, brand concept, visual identity, brand book, resource development
Our first step was to capture the essence of the brand. The distinguishing value is the accelerated behavioural change, and on an emotional level it’s about the euphoric feeling that you’ve become stronger because you experience greater calm in every situation. We translated that into a new brand concept, a new brand style and a new logo.
The logo, with a colon to represent the upcoming transformation, radiates peace and clarity. The same goes for the circular style elements, which are inspired by brain activity. The striking, energetic yellow is distinctive within the leadership development industry. Supplemented with new photography showing powerful personalities radiating calm and joy, Be More You has been given a new face that tells the right story.
