Monter
Installation technology with social ambitions
Monter is committed to a rapid and affordable energy transition in the Netherlands, striving for a future where everyone has affordable housing. They aim to create sustainable ecosystems within housebuilding through smart technical installations. As a solution to the challenges that will only become greater in the future, from cost-efficient construction to solving staff shortages.
- Client
- VORM
- Sector
- Installation technology
- Services
- Market research, brand strategy, name, brand concept, visual identity, brand book
In Monter's start-up phase, many aspects had not yet been clearly defined. We understood that we needed input from all stakeholders to get a clear overall picture and engender support at all levels. So we organised knowledge sessions at different levels to gather these insights and translate them into a long-term positioning, brand concept and visual identity.
With these insights, we developed a new name, marketing resources and a market launch for Monter. This enabled Monter to establish the first fruitful collaborations quickly and effectively.