Kijk op de wijk

Involving residents in neighbourhood development

VORM has developed a methodology for designing successful neighbourhoods. They do this using their own expertise, participation by residents, public data and their own research. As a result, decisions are made based not just on figures and facts, but also on proven successes and input from end-users. Onwijs Mooie Dingen was asked to give the method a face.

Area development
Market research, brand strategy, name, brand concept, visual identity, brand book, resource development
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Although Kijk op de Wijk was part of VORM's product portfolio, it was important that the product had its own distinct stand-out identity. The challenge was to develop a clear sub-identity within Vorm's identity which would be both unique and a recognisable part of the VORM family.

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Website nieuwspagina
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'A warm group of individuals, radiating a lot of positive energy, making it highly appealing to work with them.'

Mo Sedighi, senior conceptontwikkelaar Vorm
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