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Kijk op de wijk
Involving residents in neighbourhood development
VORM has developed a methodology for designing successful neighbourhoods. They do this using their own expertise, participation by residents, public data and their own research. As a result, decisions are made based not just on figures and facts, but also on proven successes and input from end-users. Onwijs Mooie Dingen was asked to give the method a face.
- Client
- VORM
- Sector
- Area development
- Services
- Market research, brand strategy, name, brand concept, visual identity, brand book, resource development
Although Kijk op de Wijk was part of VORM's product portfolio, it was important that the product had its own distinct stand-out identity. The challenge was to develop a clear sub-identity within Vorm's identity which would be both unique and a recognisable part of the VORM family.
'A warm group of individuals, radiating a lot of positive energy, making it highly appealing to work with them.'
