Naming

A name that sticks, and that is yours.

We create names that fit you, with a free domain and a trademark you can register.

Two Onwijs Mooie Dingen colleagues behind the glass wall with sticky notes

Where you stand

You are launching something new, or your company has outgrown its name. Your team already has a list, and every name has a fan and a critic.

We bring order to that search. First we set the tone, then we look for the remarkable, and then we test rigorously.

So you choose a name on arguments, not on gut feeling.

At Onwijs Mooie Dingen the options are on the table: choosing on arguments

Names that do the work today

Peblarrocksolid chargers
Softbearone app for every process
Montercomfortable living for everyone
Meerlichtenergy for nature and recreation
Symbiolivingone building concept, every freedom
For the Peopleaccelerators of happiness at work
Trevveltransport for everyone
Kijk op de Wijkdeveloping happy neighbourhoods, on target
Zpotwhatever happens
Maquireconcept driven real estate
Freekeeperno-nonsense payroll for IT professionals
Justepractical training for public buyers in Belgium

How it works, step by step

A fixed estimate up front, accurate within 10 percent, and a naming team that brings strategy and creativity together.

1
We set the tone
Serious as a banker or playful as an ice-cream seller? Your brand tells us where the name should land.
2
We look for the remarkable
A name that says what you do, feels like your brand and stands out from the rest.
3
We test rigorously
Every name against our yardstick, with a check on domain name and trademark registration.

Your part as director: half a day for the intake, one presentation with your team and one decision. We prepare everything and keep the schedule.

Two ways

Together in half a day

A session led by us, with you and your team at the table. You leave with three names you can register, with the domain name available.

We do the work

After the intake our naming team gets to work. You get names with their rationale, arguments for your choice and a check on domain name and trademark registration.

“Zinpel, what a beautiful name, exactly what we hoped for.”
Martine Jongewaard, owner and managing director, Zinpel

Something to forward to your board

For those who decide together with the board: our proposal on paper, with the approach, the three steps, the team and the results for others. You will receive it in your inbox right away.

Our lookbook opened at the Softbear case: deals closed twice as fast and 30% more revenue in eight months